Sales coach, speaker and author Len Foster has topped the Amazon bestseller list, both in the UK and USA, with the launch of his new book, Maximum Sales Minimum Selling.

Len Foster has made a name for himself as a keynote speaker, sales trainer and business coach, specialising in teaching non-salespeople how to sell. His new book, which aims to help non-salespeople to boost their sales, has already reached number one is the Amazon bestseller list. The seven-step guide promises to provide its readers with the skills and confidence to sell with ease.

From the start of the project the author set himself the goal of writing the book in just six weeks and making it an Amazon number-one bestseller. In the UK, Maximum Sales Minimum Selling is now the number one bestselling Kindle book in the Marketing & Sales category, and in the USA the Kindle e-book has reached the top spot in the Sales & Selling category.

“I work with a lot of business owners, from start-ups to established businesses, who all admit that they are not natural salespeople,” explained Foster. “Most go into business because they have a particular skill or passion, but whatever their product or service, if they don’t have customers or clients they’re unfortunately not going to survive.

“Over the years the term salesperson has taken on a negative association for many people – the pushy ‘salesman’ who uses tricks and false promises to make a sale. The book is a step-by-step guide, based on proven sales strategies, that when implemented can help businesses to increase their sales, without having to resort to underhand tactics!”

Maximum Sales Minimum Selling is Foster’s fourth book to be published by Amazon; his previous titles include Time Management Tips, 29 Powerful Referral Marketing Tips and Wonder Words. His latest book includes chapters on discovering your ideal customer, qualifying leads and closing sales.