The Rolex is easily the most prestigious watch brand in the public eye – with over two million yearly searches performed by UK Google users. Whether they adorn the wrists of business professionals, celebrities or performance sport users, Rolex watches are technically perfect, flawlessly designed feats of precision engineering.
Their history dates back to 1905, where Rolex delivered the world’s first waterproof watch and the first self-winding mechanism. Since then, the brand has always been at the forefront of technical innovation when it comes to sportswear and exploration – but have also developed a reputation for luxury. They’re eye-catching devices which will create talking points in business and social scenarios.
Yet, despite this luxury reputation, the technical brilliance of the brand should not be underestimated. First and foremost, Rolex watches are technically precise, elegantly constructed timepieces. They can endure for decades and still feel as excellent as when you first purchase one and, as such, they hold their value.
That’s why first-time buyers may be flummoxed when it comes to buying their first watch. Unlike many standard fashion accessories, a Rolex is a technical innovation and can last for years – so how do you find the right model in order to ensure years of use and resale value?
Firstly, you should understand the difference between a standard watch and a precision-engineering standout like a Rolex.
Spotting a fake
Identifying a fake Rolex is the first move, as many exist and sour the used market (and even the new, due to irrefutable online sellers):
- Price. If a Rolex seems too cheap, it probably is. Avoid any model that is priced too low.
- Model number. Check the model number online and see if it matches the metal. If they don’t match, it’s a counterfeit.
- Imperfections. Rolex watches will not have any imperfections, especially when purchased new.
- Weight. Fake models are significantly lighter than their real counterparts.
- Movement: If the watch ‘ticks’, it’s a fake. A real Rolex uses automatic movement.
- Date magnification: On the face of the Rolex, the date should be magnified by the ‘cyclops lens’ If it doesn’t, it’s probably a fake.
Which Rolex should I buy?
Rolex are renowned for their timeless, vintage designs that have been relevant for years. Amongst other luxury brands, Rolex watches tend to be on the ‘smaller’ end of things – which is perfect for people with smaller wrists. However, for larger men there are lots of larger new models to choose from.
There are far too many styles to present them all in a guide. Instead, you’ll have to decide on your usage - sporting or dress, which will affect which watch you choose.
Sport Rolex Watches
Recently, a Rolex Deep Blue watch set the record for water resistance. Despite their reputation as formalwear and business stalwarts, Rolex watches were primarily designed for adventure.
The Rolex Submariner is the classic sport model and is a true staple of all the things that make the watches fantastic. You can get one in a number of styles from prices starting at £7,000, with one of the most common styles being the black model with steel strap. The only negative to this piece is that it’s so popular that you’ll probably see it on other people’s wrists.
Alternatives are the Deepsea, which is a larger watch, and the Yachtmaster – a dressier style of the Submariner. If you’re looking for affordability, the Rolex Explorer and Explorer II retail for between £3,000 and £5,000.
Dress Rolex Watches
Rolex has plenty of dress watches to help you turn heads in social and business settings. Men should ideally purchase watches that are above 38”, as other models can look too small on the wrist.
The Rolex Datejust II is a good option as a dress watch. It is less bulky than the sportier styles but retains a solid steel strap that commands attention. It’s neither too slim nor too sleek but has enough of these qualities to make it fit well with men wearing suits. The Datejust II is priced around £5,500.
If you’d instead want something more refined and with a leather strap, the Rolex Cellini Time is a beautiful option but far more expensive, priced from £8,500 and rising to over £10,000.
Pre-Owned Vs New
You’ll also have to decide whether to purchase used or new. Surprisingly, used Rolex watches can be more expensive than their newer models as they increase in value to collectors. This is because lots of lines are produced in low numbers, so older models are often more desirable. Some of the finest examples are from the 60’s and 70’s and you’ll find prices reflect that.
When buying used, pay very close attention to spotting fakes. However, you’ll also have the ability to scrutinise, select and buy like a true collector.
When buying new, it’s important to try and choose a model that can increase in value. Selecting a watch with a limited production number is a good way to achieve this. You also get the added benefit of knowing your watch has never been worn before and is uniquely yours.
Caring for your first Rolex
Due to the investment nature of a good Rolex, one of the first things you should do is take out watch insurance, as the increase in value should cover the price of the insurance. Lycetts, a provider of insurance for private and financial services with offices around the country including Exeter, can net you competitive cover on dedicated Rolex insurance.
You should also care for your Rolex in the same way you’d care for any luxury watch – storing it in a box, keeping it in use so that it doesn’t sit inactive for any lengthy periods and getting it serviced every few years by a watchmaker. If any disasters strike, such as water entry or case chips, this is one item where watch insurance can prove invaluable.