Beattie, the creative communications group which has one of its main offices in Manchester, has strengthened its Northern portfolio by securing national beauty and bathing brand H&A.
The integrated brief spans B2B, B2C and support on digital advertising, influencer strategies and social media management. The York-based brand will be serviced by Beattie’s Northern division.
Founded in 1988, H&A products are stocked in major retailers, including Boots, Primark and Claire’s Accessories, in addition to major supermarkets Asda, Tesco, Sainsbury’s and Morrisons. The brand also holds UK licence agreements with iconic partners like Disney and Cartoon Network bringing products featuring characters like Spider-Man, Miraculous, Disney Princess and Shopkins to bathing time in the UK.
H&A is expert in the field of adult and fashion-forward ranges. Part of Beattie’s remit will be to handle new product launches to support partnerships with brands targeting young females such as Happy Jackson, Kendra Dandy and Krispy Kreme.
Rachel Gladwin, Director of Beattie’s North and Midland’s division, says: ‘We’re supporting H&A at a crucial time in their 30 year history. We will be using a blend of traditional PR and digital strategies to build a new customer base for some exciting product collaborations. Brands like Krispy Kreme and designers like Kendra Dandy partner with H&A because they share a combined vision. Creating engaging seasonal content to secure these exclusive gift ranges on the wish list this year will be key to building desirability and driving strong sales.’
Holly Orton, Licensing and Marketing Manager at H&A, says: ‘We were impressed by Beattie’s strategic thinking combined with their creative and integrated approach. The team are delighted to welcome Beattie as a valued extension to our marketing function, to keep the H&A brand at the forefront of our industry.’
H&A is a leading children’s washing and bathing supplier and is expanding rapidly into other markets to embrace the health and beauty sector as a whole including cosmetics, accessories and fragrance.
Beattie account manager Laura Baiamonte (centre) tests the bubbles for bathing brand H&A with director Rachel Gladwin (left) and account director Anna Wharton