Two Property Deals At Alpha Birmingham


Approximately 60 people from the construction company, Laing O’Rourke, are basing their project team in a 3,575 sq. ft fully fitted office at Alpha, benefiting from the ideal city location.

Strategic online shopping company, Redbrain, is relocating its 45-strong team from Alpha Works’ serviced offering to half a floor of Let Ready space at the building which will provide more room to grow.

CEG has delivered a £16.6 million refurbishment of Alpha, creating a contemporary and collaborative working environment for companies of all sizes. The refurbishment focused on quality, amenity and customer experience.

The two organisations are taking advantage of CEG’s well-established, high-quality, flexible offer Let Ready. It offers the ability to grow your business from 3 to 3oo people without changing address.

Sharon Cooke, Office Manager from LMJV, a joint venture between Laing O’Rourke and J Murphy & Sons:

“Since moving into Alpha, everything has gone smoothly. Everyone in the building is very welcoming, and the reception/ café is really helpful. The Life by CEG app is great for keeping you up to date with building information and exciting offers & events. Communication throughout the building is fantastic, and everyone has settled in well to life at Alpha.”

Kazal Ahmed, Head of Operations for Redbrain, said:

“Post COVID, we found Alpha gave us the amenity, flexibility, and growth options we needed while easing back into the office. We initially took space in Alpha Works while we figured out what Redbrain’s new normal was, and a year down the line, we were ready to take half a floor of Let Ready fully fitted space on a flexible all-inclusive lease. The transition from floor 21 to floor nine couldn’t have been easier, and we hope to continue growing at Alpha for years to come”.

Alex Hough, Workspace Manager at CEG, said:

“Securing these tenants for Alpha highlights the benefits of flexible space for Birmingham businesses and shows how an amenity lead building can help create an engaged and motivated workforce for our tenants.”

Alpha is an iconic 28-storey tower which provides 196,000 sq ft of office space. It can accommodate all sizes and types of businesses at all stages in their journey. The building benefits from an exceptional destination in terms of location, situated right in the heart of the city and only a five-minute walk from the train station.