Following a successful first half of 2017, leading Midlands PR, social and search agency, WPR has welcomed three new clients to its portfolio of B2B accounts – Nexus Alpha, FANUC UK and Plumbase.
The wins come in the wake of WPR being named the Midlands’ largest PR agency by the PR Week Top 150 after recording 15 per cent growth in turnover in 2016.
The work for Nexus Alpha, a leading provider of intelligent rail transport information systems for both control rooms and customer information, involves both content creation and digital marketing.
FANUC account secured
WPR has also broadened its capabilities in engineering and manufacturing by securing the FANUC UK account after a competitive pitch.
FANUC, one of the world’s leading manufacturers of factory automation systems, including industrial robots, CNC controls, vertical milling centres and EDM injection moulding machines, have retained WPR to provide content creation and social media management.
Content creation and trade media relations
The agency has also increased its presence in the construction and plumbing sectors with the Plumbase account.
The leading national plumbers' merchant, supplies plumbing and heating products, boiler spares, bathrooms and renewables.
WPR will be providing content creation and trade media relations.
B2B Specialists
WPR’s B2B division now numbers 16 employees with capabilities in PR, content creation, content marketing and social media marketing.
Tom Leatherbarrow, B2B Director at WPR, commented:
“The growth of the B2B division, alongside our success in B2C, has been a major driver behind the continued growth and success of the agency.
These most recent wins illustrate our capabilities across a range of sectors, but specifically our ability to develop and deliver engaging campaigns for highly technical subject areas, such as industrial robotics, that are actively influencing buyer behavior for our clients.”
For more information about WPR, visit www.wpragency.co.uk
Pictured above: one of the automated machines from FANUC