Creative agency, Loaf, has been appointed by two new clients; Lancashire Constabulary, and innovative kiteboarding, technology company, WOO Sports.

The new client wins follow a realigned focus for Loaf - branding, marketing and advertising remain core offerings, but a new focus on the ’brand experience’ across their clients’ businesses has been developed and now includes a consultancy arm to allow a more efficient and personal approach.

The agency has evolved its offer following a change in their client’s activity and the ever-changing needs of both brands and consumer behaviour over recent months. With this new proposition, Loaf aims to support the core business model, growth and expansion of their client offerings.

Dave Mullen, Co-founder and Creative Director at Loaf, said:

"Over the last few years we've strengthened our strategic offering and business understanding, so we can fully support the needs and goals of our clients. Combined with our skills in brand building and advertising, we're now adding value to a wide array of business decisions to help our clients build better teams, communications and products.”

"The need to deliver a relevant, meaningful brand experience across all touchpoints has meant that we've been helping clients solve problems, plan and deliver ideas beyond marketing. The dramatically changing landscape has added even more focus on what brands need to do to remain relevant and inspiring.”

Loaf’s work for Lancashire Constabulary involves establishing an internal strategy to improve and align values with positive actions within the force, and will drive a number of different campaigns and deliverables.

For WOO Sports — a tech company providing gaming products for watersports, in particular Kiteboarding — Loaf will help develop a new PRO Membership offering. It will also see Loaf work on the brand architecture and market the new offering to build on membership numbers.

Alan Houghton, Co-founder and Managing Director at Loaf, added:

"Ultimately we're here to help businesses grow. Whether that's helping owners in developing the business model, uncovering new opportunities, or helping create stronger strategies and deliver more effective engagement internally and externally.

“These new client wins are testament to the expansion of our offering and the need for organisations to really engage with clients at every stage. We’re excited to be working with Lancashire Constabulary and WOO Sports to support their growth through all aspects of their business."