Leeds-based Creative Marketing Services (CMS) has secured two major account wins as it enters its 35th year as a regional marketing and communications agency. The company has been appointed by two of the UK’s leading home improvement brands, Redditch-based Bathing Solutions and Premier Bathrooms, to run their national campaigns worth more than £1.5m.

CMS was chosen for its outstanding experience in direct response marketing and the agency is now overseeing the planning and delivery of advertising campaigns in national press, consumer magazines, online and broadcast.

Mark Good, planning director at CMS, said:

“We are delighted to be working with these two national brands. Winning their business is a reflection of the length and breadth of experience that we have to offer in the home improvement, furniture and mobility markets.

Bathing Solutions and Premier Bathrooms are the latest in a string of new accounts which CMS has won in a variety of sectors. Our wide-ranging capabilities as a full-service agency has given us a competitive advantage with a comprehensive package encompassing strategy, web design and build, SEO, PPC, PR, digital marketing and brand management. We are securing a lot of new business from organisations seeking to source all of their online and offline services from a single agency as it enables a more cost-efficient, streamlined, responsive and integrated campaign delivery. We’re currently working on many new pieces of business and expect to announce further client gains soon.”

Based in the rural surroundings of Hollinthorpe Hall, on the edge of the city, CMS has an extensive client list of clients which include governmental departments and brand leaders in scientific, construction, logistics and retail. Staff at the company’s Leeds HQ has almost doubled since 2014.