Birmingham-based advertising agency Bareface has acquired the global content production studio Invisible Artists and their Sydney and Singapore footprint for an undisclosed sum.

International Presence

The move sees Invisible Artists founder Dan Day take up a board director role and equity partner stake at Bareface, helping to grow their international presence beyond the current Birmingham, London and New York offices - into Asia Pacific and the west coast of America.

China is a particular focus with Day’s cultural understanding and experience of the region significant, plus Bareface will now look to leverage Invisible Artists’ ongoing work for Facebook and Nielsen further afield in Silicon Valley and San Francisco.

Fast-Paced Opportunities

A strategic agency rather than production company structure was seen as crucial for both parties, so the new globally viable Bareface can now take advantage of all the fast-paced opportunities around creative content, design, video, data, social and technology – but with an always-on digital expertise.

Bareface Group MD, Simon Morris, explains:

“We’re extremely excited about the combination of complementary skill sets.

“It’s a fantastic opportunity for both parties and allows us to expand our reach to prolific new markets and add top notch creative, editing, 3D Animation/CGI and production skills to our award winning offering of digital marketing, web development and social communities.”

Similar Ethos

Dan Day, now Bareface Group Operations Director, adds:

“The two companies have a very similar ethos, so the synergy couldn’t be better.

“Invisible Artists has forged new and smarter ways to produce consistent quality content, but Bareface is the perfect agency in terms of size, values and structure to build on our desire to grow beyond our current territories."

Agency Expertise

Day had big ad agency experience in Sydney and London before setting up Invisible Artists six years ago, and his forte is growing and developing overseas teams in new markets.

He will look after Bareface’s international presence and is bringing all staff and clients into the new agency fold.

Already Hiring

It’s business as usual in Sydney and Singapore, with no-one losing their jobs – in fact Bareface has already been hiring with Andre Chen (ex TBWA in Singapore) in as account director.

One of the first collaborations has been the Sydney office’s KIMBY (Koala In My Back Yard) campaign for WWF Australia, which has been nominated for two categories in the AEAF (The Australian Effects and Animation Festival).

Visit https://bareface.agency/work/wwf/

Other clients that the new Bareface represent include Bacardi, P&G, Porsche (Eurokars), Boss Design, Semilac, Coca-Cola, Foodpanda, Syngenta, London Tourism & St Modwen.

Pictured above, left to right: Bareface group finance director Ben Wickes, group MD Simon Morris, group operations director Dan Day and group account director Tom West.