EY has appointed Eleanor Macdonald as a director in the Tax Transformation and Technology team, based in the Birmingham office.

Eleanor has 12 years’ experience within the tax technology sector, and joins the firm from Deloitte having previously held senior tax management consulting roles. She has built extensive experience helping clients to transform their tax compliance and reporting processes, making best use of automation and analytical technologies to increase efficiency, accuracy and visibility into the underlying data.

At EY, Eleanor will focus on helping companies to take advantage of the latest technology developments to transform their tax processes, and meet the increasing demands around transparency and disclosure from the public, governments and Digital Tax Administrations with initiatives such as HMRC’s Making Tax Digital (MTD).

Eleanor’s appointment marks further growth of EY’s digital tax hub in the Midlands, which aims to bring the benefits of automation technology to the regional market.

Eleanor Macdonald comments:

“Now is a really exciting time in tax technology. Rapid advances in technologies such as artificial intelligence, combined with increasing volumes of data and falling technology costs are radically transforming the world of business, making the benefits of automation and analytics far more accessible. I’m looking forward to leading my team in helping to bring these digital tax transformation opportunities to our clients across the Midlands.”

Linda Marston-Weston, Head of Tax at EY in the Midlands:

“I’m delighted to welcome Eleanor into this role as we continue to grow our team and focus our support in the regional mid-market. Eleanor will play a pivotal role in the ongoing growth of our Midlands tax practice as we continue to recruit and expand our digital tax offering in line with client demand.”