Bristol-based National Friendly, has been shortlisted for the 2021 Protection Review’s “Best New Product/Enhancement” award for the first time. The award nomination was achieved following the launch of National Friendly's innovative and easily accessible accident only income protection policy, which includes a link to HealthHero’s digital GP services, giving policyholders unlimited free telephone or video access to HealthHero’s panel of private GPs.

Revealing the award nomination, Graham Singleton, CEO at National Friendly said

“We are thrilled to announce that National Friendly has been shortlisted for the Best New Product/Enhancement award for the first time. It is a tribute to our team here at National Friendly that we have been nominated for such a prestigious award, especially alongside such esteemed competition.”

“National Friendly is one of the newest and smallest players in the shortlisted group category and I think this underlines our expertise, skill and commitment to providing excellent service for our clients and their advisors.”

Protection Review awards were established to give impartial reviews on the latest products and how they can impact consumers. Potential winners of this coveted award needed to demonstrate to the judges a genuinely innovative and fresh new approach to business across a range of criteria.

The award winner will be announced on 8 December 2021 in London.

https://nationalfriendly.co.uk/