Prestone partners with British Rally Championship for 2017

News
04/05/2017

The Manchester division of Prestone, maker of the USA’s top selling coolant/anti-freeze, has signed a six-figure deal to become the title sponsor for the Motorsports Association’s 2017 British Rally Championship (BRC). The sponsorship deal brings the US best selling brand to TV for the first time.

The Championship runs from March to September, with stages across England, Scotland, Wales, Ulster, the Isle of Mann and Ypres, Belgium. Prestone Coolant/Antifreeze, known to excel in extremes, has also been confirmed as ‘first fill’ for a number of teams across the season.

To support the investment, Prestone has produced bumper ads for the Channel 4 daily rally round-up and coverage on BT Sports and Sky channel Motorsport TV. To ensure rally fans can access all the latest news and interviews, a Prestone BRC microsite (www.holtsauto.com/prestonebrc) has been created. The site will stream footage fronted by Colin Clark, rally aficionado.

Prestone’s social media channels will also be broadcasting, with Facebook Live during events providing unrivalled access to fans. Between events, Facebook & Twitter will be used to publish exclusive interviews and insider information. A series of podcasts will also be available to download from the brand’s microsite.

At each event, race fans will be able to virtually experience rally driving with the Prestone simulator. Professional drivers will be setting lap times for the public to try to match. The overall winner from the season will receive a money can’t buy prize - passenger ride-along at Rally GB in Wales, a leg of the World Rally Championships in October.

Claire Fenton, head of marketing at Prestone said: “This is our first UK sponsorship for Prestone and we are quickly becoming big rally fans - the partnership is the perfect fit, Prestone excels in extremes and what is more extreme than rallying?

She added: “We hope this is the start of a long relationship with the BRC.”

Prestone UK is part of Holt Lloyd international, a global leader in the manufacturing of auto care products. Founded in 1919, the business also includes brands Holts, Simoniz and Redex.

For more information on Prestone and the BRC visit - www.holtsauto.com/prestonebrc

For more information on Prestone visit - www.holtsauto.com/prestone