Drink Gin, Save The Planet


Imagine changing the world for the better, just by sipping a G&T. St Ives Liquor Co.’s partnership with Rising Forests is helping to do just that…

St Ives Liquor Co., the creator of St Ives Gin, has partnered with Rising Forests to offset their carbon footprint by planting a tree for every bottle sold.

Working together with Rising Forests – an eco start-up helping businesses become greener – from July, every single bottle sold across the St Ives Liquor Co. range wearing the #GandTree swing tag will see a new tree planted here in the UK.

Working in harmony with nature, Rising Forests will raise new generations of oak, fir, willow, alder, or pine forests, depending on an area’s eco-system, helping combat deforestation and ultimately climate change.

The two businesses have predicted that over the next year, sales of St Ives Liquor Co. spirits will save up to 255,000lbs* of carbon each year. That’s the carbon emission equivalent of charging 53 million mobile phones, or over a million miles driven by car.

St Ives Liquor Co.’s Tim Thompson said,

“We’re hopeful this initiative will help see whole new areas of woodland spring up and thrive across the country, simply by people buying a bottle or two. It’s got huge potential to make a massive difference both to the environment and the landscape, so we really want to tell the world about it.”

Rising Forest’s CEO Shaun Slaymaker said,

“We’re very excited to partner with St Ives Liquor Co. to help the company offset their carbon footprint and lead the way in the industry by contributing towards the health of the natural world. The work will see thousands of trees planted for the sale of their famous gin, which is critical towards combating global warming.”

To help spread the message about this exciting partnership, St Ives Liquor Co. have launched #GandTree, an Instagram competition to win a bottle of St Ives Gin and a glass every month. Entrants need to snap a picture of their swing tag’s unique tree number, upload it to Instagram follow @stivesliquorco and use the hashtag #GandTree to be in with a chance of winning.

*based on a tree’s ability to absorb 50lbs of carbon a year.

Founded by the Thompson family, St Ives Liquor Co. handcrafts a range of premium small-batch Cornish gins and liqueurs infused with St Ives’ soul. Blending locally foraged and fresh botanicals with a love for flavour, quality and finesse, each and every sip tastes decidedly different.