If you run your own business, no matter how big or small, it’s vital that you have a website where customers and clients can contact you. Regardless of what products or services you offer, your business page should outline who you are, what makes you different, and how your brand stands out from the crowd.
Regarding internet marketing, an SEO audit is a crucial component that can help you identify your website's strengths, weaknesses, and rooms for improvement. An SEO audit explores and analyses a website’s architecture, content related issues, and social media engagement. If you’re unsure of what to do next, here is why an SEO audit is so important for your business.
Understand the Health of Your Website
For your business website to thrive and attract the traffic you envisage, an SEO audit will help you better understand the current health status of your page, as well as identify any problems that are hindering your business’s online presence. Once you have a better knowledge of your website’s health, you can take appropriate action to increase viewership.
Learn About Your Competition
Performing an SEO audit on your business website will give you a clearer understanding of what your competitors are doing. No matter what sector of business you’re in, you will have rivals who are fighting for the same custom, so learning their strengths, weaknesses and strategies can give you inspiration and ideas that you can use on your own website. Whether they’re using long tail keywords or lagging in user-friendliness, there are many things you can learn from conducting an SEO audit on a competitor.
Strong and Better Content
The content you display on your business website can be the difference between gaining traffic and losing custom. If you don’t create engaging copy, you can’t expect readers to stay dedicated to your page. Auditing your content will help you learn the type of content that your audience love and how they like to view it. Whether it’s words, images, or videos, an SEO audit can help you develop a solid content strategy that can benefit your business page. Doing so will mean your readers get useful and engaging content that will promote higher organic rankings on search engine results.
Better SEO
Search engine optimisation is an industry that is constantly changing. While you may have benefitted from buying links that direct to your business page a couple of years ago, nowadays, these links can be toxic and damaging to your search rankings. Performing an SEO audit will help you understand what SEO practices to use for your business page. You can visit https://pwd.com.au/seo-site-audit/ where you can perform a free SEO audit for your company. PWD is an SEO Perth company that offers a range of services in SEO, as well as hosting and web design. PWD has worked with a variety of leading businesses to improve their SEO.
Create a Better User Experience
For your business website to be a success, it’s important that users can navigate through your page with ease. While you may think having tons of features and widgets on your website will benefit your users, they may struggle to access what they’re looking for. An overly complicated webpage will do more harm than good to your operation, which is why an SEO audit is so important for your business, helping you to establish the best structure and functions that work in sync with your users. If your content isn’t housed in a clear and concise manner, customers will go elsewhere.
Improved Conversion Rates
An SEO audit will critically examine your calls-to action, content, and top landing pages to ensure that they’re maximising on conversions. While this isn’t an easy process to go through, with strategic planning, testing and analysis, an SEO audit can increase your website’s ROI and help gain more traffic to your page. There are other things you can do to improve conversion rates, such as by adding pop-ups on your page, adding reviews, testimonials, and logos, as well as enhancing the customer experience by adding a live chat option.
Understand Popular Keywords
An SEO audit provides invaluable information and data into your organic presence in search engine results. Once you’ve established what you are or not ranking for, this will help you optimise your content correctly. Even if you’ve created excellent content on a topic, if it isn’t optimised properly with the correct keywords, you can’t expect your audience to find it easily. An SEO audit will help you understand what keywords with most popular with your demographic, meaning you can identify which ones are converting leads and bringing in traffic.
Before making any changes to your business website, it’s best to start with an SEO audit that can evaluate how your website is performing, and what strategies you can implement to create a more user-friendly experience.