How To Increase Sales Instore

Business Insights

When you run a retail business, it can be hard to make a profit at all times of the year. Sometimes, you have a slow period and this can affect the business in the long-run. You might even find that you are selling more online than in store and this can be a problem. Of course, there are some ways that you can increase your sales instore and get your business back on track.

Here, we are going to give you some of our best tips to help you increase sales instore. This will include everything from trying some digital signage to changing the layout of your store. Keep reading to find out more.

Be Attentive

One of the biggest mistakes that you could be making in your retail store is not giving your customers enough attention. Yes, many customers say that they are ‘just looking’ when you ask if they need help but sometimes a little extra pus can go a long way. Spend some time retraining your staff to encourage them to interact with customers more. They don’t need to follow them around the store but an introduction and offer to help could help make that customer. Some brands have lost some customers because they were too attentive in the past so make sure that you are not going overboard and making your customers feel uncomfortable.

Try Digital Signage

If you really want to increase sales in your retail business, you need to consider digital signage. This is something which many retail experts are claiming to be the next big thing and there’s a reason for it. With the right content on your digital signs, you can grab the attention of anyone passing by. Companies like Cenareo offer a centralised management system for your digital signage so make sure to consider this to increase your sales. Digital signage is set to be an even bigger trend in the coming year so make sure that you know what it is all about. Hopefully, you can catch the eye of that customer who almost walked past.


Upselling is something which has been around for a long time and it has proven to be effective in the past. Upselling doesn’t have to just be about suggesting that a customer buys more, you can do this subtly and they might not even realise that you are trying to encourage them to buy. Some ways to do this include creating an offer that acts as an upsell or having some extra items at the counter that catch their eye. You can find plenty of tips online to help you upsell so take a look to see how you can increase sales instore.

Change Your Layout

Our final tip for those who want to increase their sales instore is to change your layout. This shouldn’t be something which you do too often but there is some research to suggest that doing this every so often can make a huge difference. By changing the path of your customer, they might come across something which they wouldn’t have if they knew exactly where to go. Take a look at your layout and see if you can change it every few weeks.

Final Thoughts

It can be tricky to increase your sales and profit but if you take some steps then you can achieve this sooner than you think. Make sure to consider everything that we have discussed in this article and it should help you to make a difference. Think about upselling and introducing digital signage to increase sales over time.